YETI Coolers

In the wake of Stoneman Douglas High School shooting, YETI Coolers cut off ties to the NRA Foundation, which caused backlash.

YETI Coolers cut off ties to the NRA Foundation (the shooting sports division), but wouldn't say why (coincidentally timed with Delta and REI dropping the NRA after school shooting). The NRA's open letter, lead to a backlash amongst shooting enthusiasts. Yeti claimed NRA/shooters misunderstood. The NRA's reply to that sounded a lot like: {cough:bullshit!}.

ℹ️ Info

~ Aristotle Sabouni
Created: 2022-04-17

Facts[edit | edit source]

In the wake of Stoneman Douglas High School shooting, YETI Coolers cut off ties to the NRA Foundation (the shooting sports division), but wouldn't say why (coincidentally timed with Delta and REI dropping the NRA).
The NRA's open letter lead to a backlash amongst shooting enthusiasts, many shooting their coolers for YouTube, and YETI's competitors stepping up their 2A support.
WaPo and Snopes "FakeChecked" by taking YETI's damage-control effort claim that they were just ending an old promotional program, and didn't wait for NRA's reply to that. (Uninterested in getting to the bottom of things). Wikipedia eventually copied that, and then didn't offer any of the counter-factuals.
The problems are, the Yeti "promotion" didn't seem to impact anyone else, they wouldn't fulfill outstanding orders, and doesn't explain the coincidental timing with Delta and REI, or lack lack of communications/apology or remedy. If it was a mistake, YETI could have apologized for the miscommunication and bad timing, and re-instated a new program, or worked with the NRA to rectify it. None of that happened.
The NRA's reply to that sounded a lot like: {cough:bullshit!}.
The NRA also later explained that customers should not waste money by shooting or blowing up coolers -- just put an NRA sticker over the logo and keep using them.

Yeti's Reply[edit | edit source]

A few weeks ago, YETI notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs. When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation. These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20. Further, the NRA-ILA stated in that same public communication that "YETI has declined to continue helping America's voung people enjoy outdoor recreational activities." Nothing is further from the truth. YETI was founded more than 10 years ago with a passion for the outdoors, and over the course of our history we have actively and enthusiastically supported hunters, anglers and the broader outdoor community. We have been devoted to and will continue to directly support causes tied to our passion for the outdoors, including by working with many organizations that promote conservation and management of wildlife resources and habitat restoration. From our website to our film footage and from our social media posts to our ambassadors, YETI has alwavs prominently featured hunters pursuing their passions. Moreover, YETI is unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.

NRAs Reply to Yeti's Reply[edit | edit source]

YETI severed ties with the NRA and is now engaging in damage control after a backlash from many of its customers. In early March, YETI refused to place a previously negotiated order from NRA-ILA, citing ‘recent events’ as the reason – a clear reference to the tragedy in Parkland, Florida. YETI then delivered notice to the NRA Foundation that it was terminating a 7-year agreement and demanded that the NRA remove the YETI name and logo from all NRA digital assets, as well as refrain from using any YETI trademarks in future print material. YETI is trying to spin the story otherwise, those are the facts. While Yeti can change their story, but they can’t change the facts. Whether their changing story is due to the recent cancellation of the IPO from their New York City owners is a question only, they can answer. ~ Marion P. Hammer.

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Fake News
While the term goes back 100 years, the history is summed up well by Sharyl Attkisson.

Wikipedia
Wikipedia is both hit and miss. Most articles are pretty good, but there's a leftist bias amongst too many articles.

Washington Post
A once great paper, now a liberal fake news rag that looks more like Bezos Blog (or the DNC's blog) than an objective Newspaper.

Slacktivism
Slacktivism is about pretending you're fully woke, but never being able to measure up. If you are fully woke, you are soon out of business.

Snopes
Snopes started as fact-checking but devolved into a hybrid of fact checks and leftist advocacy.

National Rifle Association
The NRA is like the ACLU once was, except specifically for the 2nd Amendment.

Yeti
An overpriced Woke Cooler company that picked a fight with their customers (hunters/outdoorsman).

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Tags: FakeNews Wikipedia WaPo Slacktivism Snopes NRA Yeti